Roderick Head

Enterprise Business Advisor/Business Architect, Information Technology and Services

Hello, I'm Roderick Head. I'm a seasoned professional with a proven background in IT architecture, digital content development, and data analysis.

Roderick Head's Experience:

• IT Business Technology Advisor at Shelby County Schools

  2017 - Present | Memphis, TN

  " Initiate, own, and drive the identification, evaluation, and direction of technological solutions that are cost effective and meet business requirements for Shelby County Schools. " Manage outsourcing process for the IT department in partnership with the Purchasing Department and General Counsel. " Work in conjunction with the Purchasing Department on the evaluation and selection of vendors, as well as the negotiation of purchase contracts or service level agreements that pertain to technological items for Shelby County Schools (SCS) and may also handle problems with vendors or products pertaining to technology, as necessary. " Evaluate potential new technologies and their business impact that would consist of coordinating training and adoption of these new technologies with field managers, analysts, and other user groups.

• Consultant/Subject Matter Expert at GLG (Gerson Lehrman Group)

  2007 - Present | Remote

   Serve as a Council Member in the Technology, Media and Telecommunications Practice, which is comprised of current and former CIOs, CTOs and CMOs to best-of-breed market research analysts, account executives, technicians, and buyers, helping leading companies and investment firms clarify and better understand issues fundamentally related to their research interests.

• Digital Marketing Consultant at Acro Service Corporation/ServiceMaster

  2016 - 2016 | Memphis, TN

  " Managed the creation and execution process for email campaigns targeting prospects, cancelled customers and realtors. " Coordinated deadlines and approvals, and worked with ESP to deploy email campaigns. " Managed campaign and testing calendars, data file setup, and vendors to ensure campaigns were on time. " Evaluated email campaigns and tests, provided campaign level, monthly, and trend reporting. " Ensured email marketing standards complied with legal, marketing, and technical requirements.

• Promotions Manager at MGM Resorts International

  2015 - 2016 | Tunica Resorts, MS

  " Collaborated with Advertising, Player's Club, Database Departments, and VP of Marketing to develop Casino Promotions. " Supervised staff members in the execution of each giveaway drawing and kiosk-related promotions. " Worked with Regulatory Compliance to draft and submit Promotional Rules to MS Gaming Commission for approval. " Collaborated closely with marketing team as a key strategic partner. Understood business objectives and helped to drive the business forward by proactively contributing strategic and creative ideas to include strong technical support as needed. " Set direction and managed team from concept through project completion of all promotions projects including communications, retail displays, special promotions, emails, banners, presentations. " Crafted and maintained relationships with photographers, agencies, vendors, design and cross-functional teams. " Acquired Promotional Prizes such as electronics, automobiles, and recreational vehicles, acting as outside vendor liaison.

• Sr. Marketing Analyst at iHeartMedia

  2003 - 2015 | Memphis, TN

  " Managed multimillion-dollar book of business including associated advertiser and agency relationships. " Acted as staff research lead, provided team and project leadership, coaching, and additional management support. " Defined and developed content in sales pitch, sales analysis, goals and objectives focusing on competitive differentiation, customer relationship management, industry strategy, selling strengths and competitive product analysis. " Collected and provided information to help IHEART determine marketplace position; collected and analyzed data on customer demographics, preferences, needs, and habits to identify potential markets and factors affecting service demand, translating complex findings into presentations. " Planned and negotiated integrated media buys, devised, implemented and integrated campaign advertising creative across platforms, and organized interdepartmental activities with various stakeholders including accounting, engineering, production, programming, promotions, sales, and traffic, ensuring completion of projects on schedule and within budget. " Developed and documented a standard process to collect competitive intelligence, improving the efficacy and organization of the intelligence information gathered. " Improved the understanding of market dynamics including: pricing; volume shifts; competitor behavior in response to pricing and volume changes; intelligence on current and potential competitors; and competitive positioning analysis and strategies through extensive research and effective C-Suite communications. " Competitive analysis, awareness of new technologies and technological applications, market analysis (of existing and new service offerings), and identification of new service opportunities. Key Contributions & Achievements " Promoted from Tupelo, MS (market #188) to Memphis, TN (market #49) in 2005. " Achieved Account Executive of the Month multiple times for outstanding performance: " Led Memphis International Raceway rebranding efforts over a four-year period, a sports complex which now hosts 150 events and welcomes over 300,000 visitors annually. " Attained 140% digital revenue growth and 26% overall revenue growth in 2014. " Increased a key account 2014 annual billing 34%, convincing client to reallocate budget from competing station with over 80% audience duplication to another with high exclusive audience in secondary demographic. " Generated over $800K in annual upfront revenue bookings from 2013 - 2015. " Nurtured new business revenue growth of 55% in 2012.

Roderick Head's Education:

• Indiana University Bloomington

  2015 – 2017
  M.S.
  Concentration: Data Science

• The University of Memphis

  2011 – 2012
  Executive MBA

• Middle Tennessee State University

  1996 – 1999
  B.S.
  Concentration: Recording Industry Management

Roderick Head's Interests & Activities: